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Privacy Statement


Boels Rental Ltd. respects the privacy of all of the users of its website and services and treats all personal data confidentially. We use your personal data to ensure that your requests are processed quickly and smoothly and also to optimise the services we provide. We will only use your data for marketing purposes with your express permission.

In this statement, we set out how we handle your data and also the purposes for which it is used.

Who is responsible for my personal data?

This privacy statement applies to the processing of data by Boels Rental Ltd. and the companies affiliated to it (hereinafter ‘Boels’). Boels is the party responsible for processing personal data. We will not sell your personal data to third parties.

Which personal data are stored?

We store the data that you have given us and also data about visits to our online channels. For example:

  • The purchase and delivery of our products: we process the personal data that you give us when renting or buying products. For example, name and address details and financial data
  • The creation of an account: the data that you provide when creating an account. For example, your e-mail address and user name
  • Requests for products or services via our websites and apps: the data that you provide (your e-mail address, for example) when requesting a product (a catalogue, for example)
  • Website and app use: data on website and app use. The pages visited, for example

How are my personal data used?

Your data may be used:

  • to process orders and returns
  • to create a personal account
  • to contact you in the event of problems with an order or questions about an order
  • to notify you of new services and/or changes to services
  • for marketing purposes. To send you newsletters and targeted offers, for example
  • to make analyses designed to help us improve our services
  • to gather management information for the purpose of product and service development
  • to avoid the misuse and improper use of our services

How long will my data be kept?

Boels will not keep your data any longer than necessary for the purposes for which the data have been collected and processed, or for as long as it is required to do so by law.

What are my rights?

You have the right to request information about your personal data at any time. If your data are incorrect, incomplete or inapplicable, you may submit a request for these data to be changed or deleted. If you would like to request, delete or change your data, please submit a request via: privacy@boels.com. In order to prevent any misuse, we may ask you to provide satisfactory proof of your identity.

We will not be able to delete your data if we are subject to a statutory storage obligation (accounting regulations, for example) or if there are other legal grounds that require us to retain data of this nature (outstanding debts, for example).

How are my personal data protected?

Boels uses both technical and organisational measures to protect personal data. These include the encryption of sensitive information, the use of access controls to our locations and authorisations for limited groups of employees. We always improve the security measures in place whenever technological advances become available and developments are made.

The Boels websites may give you the option to click through to other websites that are not affiliated with Boels. Boels has no authority over the content, or other characteristics, of these websites or web pages and cannot be held liable for their content or characteristics in any way whatsoever.

Use of cookies

Boels uses cookies. A cookie is a small file that is sent along with the pages of our website and is stored by your browser on your computer, mobile phone or tablet. By using cookies, Boels makes it easier for you to log into our website, to fill the shopping cart with products, and to avoid having to adjust your settings and preferences each time you visit the website, for example.

The Boels website uses functional, analytical and marketing cookies. Below you will find more information about the different types of cookies and how Boels uses them.

If you previously consented to the placement of cookies, you can withdraw your consent HERE.

Functional cookies

Functional cookies are necessary for the proper functioning of the Boels website. Placing products in your shopping basket and logging in with your own login details are all functionalities that would not work without these cookies. Boels uses the following functional cookies:

  • Tawk.to
    The Boels website uses this service to allow you to chat live with us.
  • Selected_price_option
    This cookie allows us to store your choice for the customer group you belong to (business or private) so that you do not have to select it each time you visit the website. Depending on your choice, the prices shown on our website are exclusive or inclusive of VAT.
  • Selected_language_option
    This cookie allows us to store your language selection so that you do not have to select your language each time you visit the website. The website will be displayed in the language you have selected.
  • Shopping basket
    This cookie enables the website to remember what you have placed in your shopping basket, so that you can pay for the reserved products later at the checkout.

Analytical cookies

Boels uses these cookies to improve the experience and use of the website. These cookies allow Boels to learn about the use of the website and to improve the websites. Boels uses the following analytical cookies:

  • Google Analytics
    Boels collects information on how you visit our websites, such as click behaviour and pages visited. This information enables Boels to better tailor content and advertisements via e-mail, our website and other digital channels to the customer relationship, your preferences, customer profile and expectations.
  • Hotjar
    Boels uses Hotjar to collect information about the use of the website with the aim of continuously improving the website. Cookies are used to offer questionnaires and track their status. The Hotjar script generates anonymous heatmaps based on mouse clicks and scrolling movements, showing how a single page or several pages are used.

Marketing cookies

Boels uses these cookies for marketing purposes. This allows Boels to send you offers that are tailored to your interests. These include the personalised newsletter or offers via partner websites and on social media. Boels uses the following marketing cookies:

  • Google Adwords
    Boels can use Google Ads cookies to recognise whether you are making your purchase after clicking on an advertisement that has been displayed in the advertising network of Google Ads. The purpose of this is to measure the effectiveness of the advertisements. These insights allow us to improve the effectiveness of our services and future advertising campaigns.
  • Facebook Pixel
    Boels uses Facebook and Instagram (Facebook Ireland) to show you relevant offers that are tailored to your interests and your use of our website and services. For this purpose, Boels uses cookies that are placed when you access our website via Facebook. Facebook may then recognise you as a Facebook user. You may then be shown a Boels advertisement when using Facebook in the future. Boels uses the Facebook pixel to measure the effectiveness of its campaigns. Boels collects the data using the cookies and similar technologies of Facebook. Facebook also obtains the user data for its own purposes and is responsible for the further processing of data after collection. This includes displaying personalised content and advertisements based on interactions within and outside the Facebook products.
  • LinkedIn Insights
    Boels uses this cookie to show you relevant offers on the LinkedIn platform, which offers are tailored to your interests and your use of the Boels website. Boels uses the LinkedIn Insights cookie that is placed when you visit the Boels website via LinkedIn. Boels shares information with LinkedIn about your use of the Boels website. You may then be shown a Boels advertisement when using LinkedIn in the future.
  • YouTube
    Our website includes embedded videos that are hosted by YouTube. YouTube only places cookies that are necessary in order to play the videos.

Boels only places analytical and marketing cookies if you have given your consent for this. So you can decide whether to accept these cookies or not. Any consent you have given can also be withdrawn HERE. If you do not want to receive any cookies at all, you need to change your browser settings. If you disable all cookies, this may adversely affect the ease of use of the Boels website.

Changes to the privacy statement

This privacy statement may be updated from time to time. See this page to check whether any changes have been made.


Boels Rental Ltd.
A8 Riverview, Embankment Business Park, Heaton Mersey, Stockport, SK4 3GN

E-mail: privacy@boels.com
Telephone: 0370 600 0998

The object of this privacy statement is to inform you how we handle your data. If you have any questions further to this statement, please notify us of them by e-mail at privacy@boels.com.

How can we help you further?

Our specialists will gladly explain all the details to you.

Contact us